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Can you imagine your organisation as a Ferrari or a McLaren, a Toyota or a Force India? Your management team as a pit crew? Your sales force as the race team and your marketing and research department as the design studio creating a Formula 1 car? Formula 1 has an estimated turnover of $4bn, employs 50,000 people in more than 30 countries and has a foothold in every major and developing economy. With performance as the central focus of every organization, Performance at the Limit uses the case of Formula 1 motorsport as an example of how business can achieve optimal performance in highly competitive environments where dealing with change effectively is paramount. This second edition builds on the success of the first and contains a wealth of new material, including many more interviews with Formula 1 drivers and other key executives active in the sport.
- Sales Rank: #1864709 in Books
- Brand: Brand: Cambridge University Press
- Published on: 2009-05-25
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x .91" w x 5.98" l, 1.30 pounds
- Binding: Hardcover
- 286 pages
- Used Book in Good Condition
Review
"Having worked recently with Ron Dennis, Chairman and Chief Executive of McLaren Racing, at the Leaders in London summit, I witnessed Ron hold the thousand-strong business audience enthralled by the wafer-thin margins between success and failure in Formula 1. It was a master class in the mentality of a winner. This book brings alive some of the very points that Dennis made so well at the conference and much more beyond; with accurate insights, great anecdotes and first-class analysis. Performance at the Limit articulates perfectly the split-second gap between also-ran, good and great. It's all about leadership, preparation and amazing teamwork; without it you will simply fail to compete as those who have remained in pole position accepted long ago that 'good enough' is no longer good enough. So if you want to learn what it takes to get to the top and how to win, then this is the book for you."
René Carayol, CEO, Inspired Leaders Network and Visiting Professor in the Leadership Faculty at Cass Business School
"Formula 1 teaches us how to succeed in a challenging environment. The basic lesson is that it needs more than a skilled driver to win the race. In motorsports, change is a constant and being innovative is a necessity. To stay ahead of the competition, it is essential to have an excellent team on the track - a team showing an extraordinary performance and a passion for being the best. Performance at the Limit shows managers how these hard-won lessons can be applied to the ever-challenging world of business."
Kasper Rorsted, CEO, Henkel
About the Author
Mark Jenkins is Professor of Business Strategy at Cranfield School of Management. He has twenty-one years' experience as a teacher and consultant in the areas of competitive strategy, knowledge management and innovation. He has undertaken research on the performance of Formula 1 teams since 1997.
Ken Pasternak delivers seminars for executives and advises banks and businesses in the areas of leadership and management, organisation development and teamwork. Based in Helsinki, his activities are focused in the USA and Europe, plus the CIS and other emerging economies. Previously, he worked for Citibank and the European Bank for Reconstruction and Development.
Richard West is a trained former automotive mechanic who transferred to the commercial side of Formula 1 motor racing in the early 1980s. During his career, he has worked with the McLaren, Williams and Arrows F1 teams as well as holding a Directorship of the Le Mans and Daytona 24 Hour Jaguar sports car teams. He successfully revitalised the British Touring Car Championship between 2000 and 2004 and in his career has raised in excess of 165 million dollars worth of sponsorship. Today he works as a keynote speaker and presenter for a growing range of national and international clients and has co-authored two books on the business of Formula 1 as well as co-presenting the BBC World TV series 'Formula for Success'. He is also frequently called upon as a facilitator and mediator at high level conferences.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Solid overview of the sport but don't expect too much detail
By B. van Caspel
This book is a good overview of what F1 as a business is all about.
If you're an F1 follower and have read books focused on sporting aspects of the motorsport you'd be familiar with much of the content already as this is written for business types who've never watched an F1 race. I must say I did find it a little tedious having all the basics explained (this is where the engine is, these are the main manufacturing needs of a team). Yet admittedly just looking at some of that information from a fresh analytical business angle gave me different insights into it.
It basically outlines the main functions within the business and what the key factors are in setting F1 teams apart from other companies and from each other. There's some good interviews with key people saying things I'd never quite heard.
The book also does glorify the sport on the whole and makes it seem like these companies aren't suffering from the same foibles as any other. It mentions some values such as a "no blame culture" and "open communication" (which often isn't an engineer's greatest skill), which have been related to some of the right-royal-cock-ups I've heard of in the sport eg. designers from different departments not talking and when it comes time to bolt something on the car it doesn't fit or a driver bringing his own parts to a test because the aero team wouldn't back down from a insufficient design. Probably one of the hardest balances in any top tier sport to get right, for individuals and teams appears to be that of being very strong willed and motivated whilst also being humble at the same time and that didn't get much of a mention in the book.
I think this it's quite worth putting this book next to Collins' Good to Great to understand how F1 teams stay motivated around their core agenda and approach new challenges.
Still I'm only giving this book 3 stars because it really didn't have the depth that I was seeking. There's no org charts or details about what many of the systems are or what the real development process is for their business (of course modern teams don't want to give that away but I was expecting retrospectively through different periods). I want to know how they innovate, I don't really expect them to be sitting around in "creativity workshops" like most companies. I wouldn't be surprised if it's just ideas the engineers have that are jotted in notepads during the long haul flights back to base.
Also this book is awfully short. It's 200 or so pages with a lot of padding (chapter heading pages, photos and charts - that could do with a graphic designer). I really was expecting a lot more for the price. It's an okay book just nothing too special, yet there's nothing better I've found on this specific topic. I'd say only get it if you're really desperate otherwise spend your time on more Jim Collins or Shift by Carlos Ghosn or Jackie Stewart's Autobiography (which is just as much business as racing).
1 of 1 people found the following review helpful.
Good Business Book - Overpriced
By Turtle
The book has lots of inside information re: F1 The Business, but is short on how it really relates to business in general. I anticipated far more info on how people who sponsor F1 engage within the sport to achieve the goals that they have set for that investment, but there was not much. It has lots of great insights. Lot's of knowledge about how the business of F1 operates from the inside, and lots of parallel info related to developing teams, building an execution strategy, et al. But frankly the book is $20-30 USD overpriced. It is fun information, but it does not give you the critical insider knowledge you would expect for the $50 price.
0 of 0 people found the following review helpful.
Helpful for someone new to Formula 1
By CR
I am new to the "business" of Formula 1, the book helped me understand how the sporting organization operates and how the teams (in general) work. This book isn't going to tell you the science of the cars; it is a book about the people of Formula one.
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